Ames has been heading in the right direction when it comes to sustainability. City officials have started the conversion toward a greener Ames with their Sustainability Task Force, developed by the mayor and city council in order to achieve cost-effective energy and carbon emission reduction.
The need for promotion and education concerning sustainability is what fuels the task force's efforts in setting up a clear timeline for projects that will produce results.
One such tool with which the city of Ames is educating the public is the Power Watch Gauge. This tool, presented on the city's website and public access TV channel, is an energy program that will raise awareness of electric issues and help keep electric rates low. It focuses on communication, education, and action steps to help Ames become more energy-wise. Different colored quadrants on the gauge indicate energy usage, and as energy needs rise, the gauge gives tips for citizens to help conserve energy.
Ames officials plan on working with other cities in Iowa to share ideas for sustainable projects as well as the measurable benefits associated with those projects in order to motivate its citizens to join the push toward a greener city.