Keep America Beautiful Launches 2016 Great American Cleanup

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Posted: Monday, March 21, 2016 8:27 pm

STAMFORD, Conn. -- Keep America Beautiful, the nation's leading nonprofit that envisions a country where every community is a green, clean and beautiful place to live, announced the launch of the 2016 Great American Cleanup. Entering its 18th year, the Great American Cleanup is the country's largest community improvement program. The campaign is led by more than 600 Keep America Beautiful affiliates and hundreds of other partner organizations, with events formally kicking off around the first day of spring and continuing throughout the year.

This year's Great American Cleanup theme, "Clean Your Block Party", encourages all volunteers and participants to take part in a public space Great American Cleanup event and bring the experience home by organizing a cleanup and beautification event on their own block, wherever they live.

Keep America Beautiful's "Clean Your Block Party" toolkit, which includes ideas that can be used to conduct an event on any street in any community, is available online. Participants conducting Great American Cleanup "Clean Your Block Party" events are encouraged to share photos and stories about their experience using #cleanYOURblock on social media. Last year, the Great American Cleanup engaged more than 5.4 million volunteers and participants across the country to take action through high-impact events. Through the collective action of millions of volunteers, the Great American Cleanup has delivered, on average, $175 million in measurable benefits to tens of thousands of communities nationwide in the past five years.

"Among the key values that drive the work of Keep America Beautiful is the idea that people and places are profoundly interconnected, and that thriving communities are rooted in individual responsibility and collective action," said Jennifer M. Jehn, president and CEO of Keep America Beautiful. "This year's Great American Cleanup will continue to deliver meaningful economic, environmental and social impact to communities nationwide, while our 'Clean Your Block Party' theme provides the inspiration and resources to help make your own place, the street on which you live, a little more beautiful."

SOURCE: Keep America Beautiful

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